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29 - August

How a Brand Color Influences Consumer Buying Behavior

Colors play an important role in enhancing visual appearance of a product and it is the same when you are selecting colors for your logo. Right color combinations will assist...


17 - August

How Businesses Will Advertise After BBMP Ban on Flexes and Banners

Recently BBMP banned all hoarding, banners, and flex from its 198 wards. Why this step was taken? What are the penalties for non-compliance? What are the alternate advertisement solutions for...


3 - August

3 Steps Which Make Email Marketing Campaigns Successful

Email marketing is still relevant in this era of social media and when done in right manner, email marketing can certainly help your business deliver the right message to your...


27 - July

Top 5 Web Design Trends to Watch Out For in 2018

Want to know which design trends are popular this year? Well then, you are at the right place since in the following sections we will be looking at...


18 - July

Why Online Reputation Management is Critically Important for Every Business and How to Achieve Success in ORM by Using Right Strategies

Does online reputation management (ORM) mean social media monitoring or it has to do something with public relations? In reality, ORM involves a lot many other things than...


4 - July

Is Rebranding of Adwords as Google Ads going to effect how advertisers buy ads

Google has started the process of rebranding its advertising products wherein Adwords and DoubleClick will be getting new names. The main aim of this rebranding is to streamline the offerings...


4 - February

Online Marketing Trends of 2016

Digital marketing is a phenomenal revolution. It is a rapidly growing force in the current market scenario. As a medium of communication, digital marketing is versatile, faster, streamlined and more...


21 - November

Reshaping Advertising

Advertising is the new age messenger. It is an effective tool to influence the taste and preferences of people and generate positive effects on consumers’ purchasing behavior or brand choice....


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