There are many hidden tools in Facebook which we are not aware of and when utilized properly can help improve your marketing efforts and provide your business greater exposure. Let us explore the details here.
Scan Codes for Messenger
QR codes were not popular but they are growing in popularity with Facebook marketers since these QR codes are part of FB messenger codes. Let us see how it works.
it will be interesting for you to know that everyone using Facebook messenger gets a unique code. You can also see your code by:
- Click on profile picture in the messenger
- Again click on the profile picture
- You will see an image, which will be your messenger code
The benefit of this messenger scan code is that it can be used for adding people to contact list in your Facebook messenger. All a Facebook user will have to do is scan the code and they will become part of your contact list. You can add this code on bulletin board ads, business cards, and merchandise.
Invite Engaged Audience
You will be able to easily build audience for your Facebook page by inviting those who have been engaging more with your page. All you will have to do is look for some posts which have greater engagement and invite them to like your page. This way you will be able to focus on engaged fans.
Send Invites Through Messenger
You can also invite friends to like the page as well as send them an invite through messenger. The good thing about it is that you can personalize your message.
All you will have to do is click on the shortcut (…) on the FB page and select the menu option named Invite Friends. In the next window you will be able to add your own personalized message. Do ensure that you are check the box at the bottom left that says, send an invite through messenger.
Do Competitor Espionage
Using this hidden tool you will be able to find details like how often, where, and what your competitors are advertising about.
Go to your competitions Facebook page and click on “i” link. The next page will list details of changes in page name and page creation date. You can also click on Active Ads and check all the currently running ads.
Analyze Your Competition
It always helps to have more information about your competition and strategies they are using. Facebook makes it easy for you to check who your competition is.
All you will have to do is click on Insights link in the top menu, and click on Pages to Watch link. Facebook will show a list of potential competitors and you can view more competitors by clicking on see more option.
By adding a watched page, you will able to check what your competitors are doing, their total number of likes, how frequently they post, and similar other details.