A beam of light on how RWA is still an effective platform to advertise and reach your target audience.
Do you think putting up posters and banners on a notice board of an apartment or a residence association is not cool? Do you think putting up stalls with your product or services along with your happy employees sipping a coffee or a milkshake and interacting with your potential customers is a bad idea ? And do you think colorful pamphlets on one’s doorstep or hidden inside newspapers is out of fashion ?! – The answer to all these questions is a big blunt NO!
In today’s marketing world there are n number of platforms (Instagram, Facebook, Twitter and the list goes on ) brimming with different kinds of product and service advertisements, but one should not forget the