Colors play an important role in enhancing visual appearance of a product and it is the same when you are selecting colors for your logo. Right color combinations will assist your customer get a clear idea about branding message you want to deliver.
It is also a well-known fact that most people create a sub-conscious judgment about something in just about ninety seconds and the main factor they consider while taking that judgment includes checking color of the product.
You will find it interesting to know that around 85% of all people consider color as the main factor that dictates their purchase decision. Additionally, 80% of buyers consider that use of proper colors helps in increasing brand recognition.
In the following sections let us look at specific elements and meaning of various colors. This way logo designing will become easier for you and the logo you design with brand specific colors will amply represent your business