Facebook ads give you the opportunity to advertise your business in right manner and reach the right audience base. But, that becomes possible only when you effectively utilize Facebook advertising. Here, we will explore some of the opportunities advertisers miss out on and provide you valuable tips on how you can improve performance of your ads.
In first part of this article we checked various features such as answer boxes and featured snippets and how they help in providing better search engine exposure to your site. Here, we will continue this topic and look at few of the other important features that you must implement on your website
Different SERP Features That Your Website Must Utilize – Part 1
If you want greater visibility for your website in search engine result pages (SERP) then it will be important for your business to pay attention to new SERP features introduced by Google and utilize them for seo for your website. When you implement these features, you will increase chances of your site appearing above first result, without the need to pay for paid ads.
Let us explore these new seo optimization features that hold a lot of promise for websites and their ranking in SERPs.
In the realm of digital marketing SEO and PPC are generally considered separate things. SEO is related to organic rankings for a website while on the other hand PPC is about paid campaigns for the website. In addition, most digital marketing agencies have different teams handling SEO and PPC. However, if you are able to strategically combine strategies of SEO and PPC together, results achieved can be very impactful. Let us see how it can be possible.
Colors play an important role in enhancing visual appearance of a product and it is the same when you are selecting colors for your logo. Right color combinations will assist your customer get a clear idea about branding message you want to deliver.
It is also a well-known fact that most people create a sub-conscious judgment about something in just about ninety seconds and the main factor they consider while taking that judgment includes checking color of the product.
You will find it interesting to know that around 85% of all people consider color as the main factor that dictates their purchase decision. Additionally, 80% of buyers consider that use of proper colors helps in increasing brand recognition.
In the following sections let us look at specific elements and meaning of various colors. This way logo designing will become easier for you and the logo you design with brand specific colors will amply represent your business
Recently BBMP banned all hoarding, banners, and flex from its 198 wards. Why this step was taken? What are the penalties for non-compliance? What are the alternate advertisement solutions for businesses after this ban? Let us find all the answers.
Email marketing is still relevant in this era of social media and when done in right manner, email marketing can certainly help your business deliver the right message to your audience base. As such, our aim here will be to give you an insight into how an effective email campaign can be built.
Why Online Reputation Management is Critically Important for Every Business and How to Achieve Success in ORM by Using Right Strategies
Does online reputation management (ORM) mean social media monitoring or it has to do something with public relations? In reality, ORM involves a lot many other things than just media monitoring or public relations. Let us explore why ORM is required if your business wants to strengthen its online presence and reputation.
Google has started the process of rebranding its advertising products wherein Adwords and DoubleClick will be getting new names. The main aim of this rebranding is to streamline the offerings so that they better reflect Google’s present capabilities. Let us explore the details in the following sections.