Different SERP Features That Your Website Must Utilize – Part 1
If you want greater visibility for your website in search engine result pages (SERP) then it will be important for your business to pay attention to new SERP features introduced by Google and utilize them for seo for your website. When you implement these features, you will increase chances of your site appearing above first result, without the need to pay for paid ads.
Let us explore these new seo optimization features that hold a lot of promise for websites and their ranking in SERPs.
Let us explore these new seo optimization features that hold a lot of promise for websites and their ranking in
As per seo agencies in Bangalore, these features do not help in improving your result listing, but assist you gain visibility in other ways. For instance, when you search for a local coffee shop and a map pops-up with more suggestions, you are watching an SERP feature in action.
Google’s primary goal is to provide best possible experience to users and these features help Google accomplish this goal.
SERP Feature #1: Answer Boxes
If you type “how tall is amitabh bachchan” in Google, you will get a reply like this:
According to IM Solutions, best seo company in Bangalore, this is a good example of answer box SERP feature in action. Usually, there are specific queries that tend to have succinct and direct answer. You are more likely to see an answer box when the query is related to aspects like – what, who, or when.
SERP Feature #2: Featured Snippets
These featured snippets are in the form of a small excerpt from your site that quickly answers a visitor’s query. Thus, you will find such featured snippets appearing for searches that revolve around how and why related questions, that are more complex than the simple queries that can be answered by the answer box.
As such, if you want to get featured snippet for website on SERPs then all you will have to do is add short answers for common how and why questions on your website.
If you are a seo agency in Bangalore doing seo for your clients then you will have to keep note of the fact that there is no source link for an answer box. In case, the primary goal is to drive more traffic to your client’s website then featured snippets will be more useful since they show up with a link to your site
Most importantly, featured snippet appearing on top of search results are not always from the first result. For example, when we search for “unclaimed property laws”, we see featured snippet for www.uniformlaws.org, which is not the first link in search results but the third one.