Research shows that almost eight-five percent of shoppers decide about buying a product based on colors. Colors play a crucial role in building brand identity and tend to augment brand recognition by about eighty percent, let us see how.
The Right Color Scheme
Color scheme cannot be selected randomly or on the basis of what looks good. It is something that you will have to properly search about and then only decide about something that will be appropriate for your site.
Colors and Emotions
The first thing you will have to look into will be affect colors have on people at an emotional level. Different colors have different effect on shoppers and their behavior varies based upon geographic location a shopper is in.
For instance, an appealing color for a US based shopper may not have the same appeal for a shopper from India.
It is important to analyze the demographics while deciding about colors. You need to examine the audience base that you want to reach, and decide about the kind of emotions that you want to arouse. It will also be important to study the personality of your audience as well as their emotions so that primary color can be selected for the site.
In case you cater to any specific gender then you need to know the favorite colors for men and women. Research shows the blue is the favorite color for a higher percentage of men while, purple and blue are favorites for women.
It is a fact that color preferences tend to change as we age. In case your business caters to people of any specific age group then you need to consider this aspect too.
Many times it happens that people select their favorite color instead of the color that will be right for their website. For instance, if someone likes blue then there are higher chances that the person will select blue as primary color for his or her website.
However, if it is website for a cosmetics company that targets female demographics then it will prove to be mistake since pink or purple color will be better off for such website.