Facebook ads give you the opportunity to advertise your business in right manner and reach the right audience base. But, that becomes possible only when you effectively utilize Facebook advertising. Here, we will explore some of the opportunities advertisers miss out on and provide you valuable tips on how you can improve performance of your ads.
Facebook Advertising and Missed Opportunities
Many advertisers miss out on utilizing opportunities that can help make their Facebook ad campaigns successful. Let us explore two such opportunities that you should not let go.
Remarketing of Email List
Most businesses have their own list of customer email ids and it can work as a wonderful asset that you must leverage. All you will have to do is just upload email ids of your customers in the form of a custom audience group.
This list of email ids can then be used for creating a look-alike audience group to reap in the rewards.
Promotion of Events
If your business is planning to attend or host webinars or events then what you can do is create a Facebook event and promote the same. This way you will be able to popularize that event as well as augment engagement for the event.
The good thing about Facebook events promotion is that it comes with several features to provide required exposure for your ads. These features include:
- Display of ads to attendee’s friends.
- Sending of reminders as date for the event comes close.
- Inform people who have RSVP in case any post is made in the event.
Tips to Improve Performance of Your Ads
Utilize Micro Conversions
If conversions being tracked have low volume then Facebook’s algorithm finds it difficult to collect necessary data for optimizing your paid campaign. In case, your campaign is getting less than 15 conversions every week then you need to look into micro conversions. Let us look at an example to explain how it works.
For example, you are promoting a webinar and getting only five to eight registrations every week. In this situation you should optimize the ads for webinar webpage visits (it will be the micro conversion to focus on).
This way it will become easier for Facebook to collect more data about people who are expected to visit your website. This information can then be used by Facebook to show your ads to similar users.
Ads with lead forms can easily transform a prospect into your company’s email subscriber in a couple of clicks.
These forms can automatically pull in data about the prospect such as his or her email id so that you do not have to do anything. These forms can prove to be a very inexpensive method of increasing email list.