Technology parks, sometimes also known as science parks or technopoles are open spaces for business incubations and for Startup Company that are affiliated with a business project or a university. The first technology parks were created in the 1950s near the Stanford University in California, USA. Today, there are numerous technology parks around the world. India is also a hub of some of the most important national and international technology parks.
Naturally, realising the potential of technology parks as an advertising platform, advertisers have been tapping into it, and they do not regret it. Apart from technology parks becoming the next frontier in the field of IT, it has also become advertiser’s favourite advertising spot for the right reasons. Here are some reasons as to how advertising in technology parks are impacting business in the market.
1. Promotes creativity
Businesses need to be more creative and use innovative advertising tactics to increase their sales when they use the technological parks as an advertising platform for displaying their products or services. Advertisers know that audiences in the technological parks are not to be taken lightly. Tech parks houses some of the most creative and intelligent people who cannot be fooled by ordinary marketing presentation. Therefore, to stand out, they have to make their advertisement not only creative but also innovative. Businesses would otherwise be lazy and not work to make the advertisements more innovative.
2. Include the Latest Technology
Technology parks must comply with infrastructure requirements such as equipped with high-speed broadband internet and telecommunication facilities that make it easy to establish and manage a business. To keep up with the standards of tech parks, advertisers also have to equip their advertisement with the latest technology. Businesses now use the latest technology to display their products and make them more technological attractive to suit the taste and preference of the audiences in the tech parks. Some of the recent trends include use of artificial intelligence, omni-channel marketing, programmatic audio, extended diversification and personalization, etc.
3. Encourage Business Development
Other than just advertising, business also arranges for events where they can display their products or services to the audiences for a more personal engagement. Such events are also perfect time to gather the opinions of current and potential customers. It is also an effective way to audiences in the tech parks. It is a platform to share experiences and best practices, ideas and illusions. Connecting on a personal level in a face-to-face meeting is something that facilitates business development opportunities.
4. Prioritizing garnering prestige rather than profit
Advertising in tech parks needs good presentation. Businesses have now taken the effort to make their presentation better. This starts with prioritizing garnering prestige rather than profit as a part of the future strategies of businesses. A good presentation adds an advantage when creating brand awareness to promote new ideas. Thus the company gains authority in its sector domain. This way it manages to differentiate itself from the other brands in the market.
5. Promoting advertisement authentic to the brand’s goal
Businesses have realized that gone are the days where they can mislead people with false advertisements, especially in tech parks. Businesses have now started focusing more on providing services and products that add value in the lives of their customers by making promises that they can deliver. Good brands make good promises they can keep. Their advertisements are centered around promise, competence and integrity.