How to Market Your Brand to Thousands of Residential Societies in Bangalore

In Bangalore and several other cities in India, you will see that residential colonies have a Resident Welfare Association for each colony and each block. For example, if you are living at BTM Layout, it will have an independent BTM Layout Welfare Association.

As one of the finest metropolitan cities of India, Bangalore is blessed to have some good resident welfare associations. Bangalore has more than 70, 000 registered cooperative housing societies. The residential welfare associations in Bangalore are well organised and work actively to benefit the members of the residential community. They take up several issues that affect all of the members of the residential association such as issues related to roads, sanitation, stray dogs, sanitation, waste segregation and disposal, maintenance of parks, parking spaces, etc.

Businesses should consider there are an average of 100 residents per society. It means they have the potential to reach out to more than 70, 00, 000 people in Bangalore Alone. With a closer look on the demographic details of people living in them, the chances of targeting relevant customers are even more. This is a huge platform for businesses to get business publicity, interact with customers, actively engage with them, showcase their products or services and build their branding in the market. Thereby, the return on investment of the business will increase and multiply profits. 

So, does offline targeting in residential complexes work especially in an ever increasing online presence? Answer is YES. 

RWA Activation is one of the best offline platforms to advertise your business. Given the dynamic market scenario, businesses use RWA Activation to facilitate direct customer interaction. It is done to create awareness of the business or service among a society instantly. It also promotes active engagement where the target audience can participate. Since there is direct engagement between the customers and the business, communication flows better and with clarity between the brand and the customers. It makes the customers understand the product or service better, building trust and adding value in the branding. 

Apart from direct engagement, RWA Activation activities also help in establishing direct contact and building customer database. Thus, RWA Activation facilitates business leads and promotes business activities. It also aids business in evaluating their businesses performance by taking feedback from the customers and improving the service.

These are really interesting times for businesses to consider RWA Activation. Considering the importance of geographic location to target audience, RWA Activation is the number one choice of the offline marketers. It gives an edge to niche audience and aim for hyperlocal regions to capture growth and profitability. Should you like to learn more about how you can leverage your brand for RWA Activation marketing initiatives, visit IM Solutions or drop me an email at info@imsolutions.mobi.