If someone is searching for best colleges then Google shows a carousel of scrollable photos right below the search box. When a person clicks on any of the images, it shows a search result page similar to what we get when we search directly in Google. If you are wondering how websites appear in this list then the details we will provide here will help you get an insight into the source from which Google fetches this data.
How to get listed in Google’s Carousel?
Research shows that the images shown in the form of a carousel in Google are not picked up randomly from web sites, but instead were fetched from local business profile businesses have on Google or from Google My Business listing (particularly their profile picture).
Studies by seo experts at IM Solutions shows that ranking and visibility in SERPs is greatly affected by My Business Listing companies create on Google. As such, quality and quantity of reviews, ranking of the website, and associated pages such as YouTube, Twitter, LinkedIn, Facebook, have an effect on site’s ranking.
Tips to Improve Your Chances of Appearing in Google’s Carousel
Let us now look at few of the things you can do to appear in Google’s carousel.
Claim My Business Listing on Google
First thing you will have to do is claim your business listing on Google and optimize it so that listing has all required information such as descriptive information about your business, links, videos, social profiles, and videos.
Ensure Consistency of NAP
NAP is the abbreviation used for business name, address, and phone number data. As per our digital marketing experts, Google determines legitimacy of business listing by checking how consistently NAP information appears of the web for a website.
For instance, if address of website shows street name as Ave and on some business listing portal, it is mentioned as Avenue then it will not be considered as consistent NAP.
Get More Positive Reviews
You need to make sure there are quality reviews appearing on your Google My Business Listing page and the number of reviews is also reasonably high.
Publish Quality Images
Images represent your brand and help in drawing attention of visitors towards your business. If you maintain quality of images that are posted on business listing page then it will increase trustworthiness of your brand and present your business as a professional entity.
Include Social Profiles in Your Business Listing
Add links to your social media listings on your Google My Business Listing page. This way you will be able to increase your chances of appearing in Google’s carousel.