In the realm of digital marketing SEO and PPC are generally considered separate things. SEO is related to organic rankings for a website while on the other hand PPC is about paid campaigns for the website. In addition, most digital marketing agencies have different teams handling SEO and PPC. However, if you are able to strategically combine strategies of SEO and PPC together, results achieved can be very impactful. Let us see how it can be possible.
Achieve Marketing Success by Combining SEO and PPC
Share Keyword Data
You can use the organic and paid report available in Adwords for identifying loopholes present in keyword coverage. In Adwords report you can check which keywords are driving clicks without any associated organic traffic. All you will have to do to check the details is:
- Click on reports.
- Click on predefined reports.
- Select basic option.
- Choose Paid and Organic.
Achieve Right Exposure
By combining seo and paid campaigns you can augment exposure for your website. What you can do is add paid ads of very low cost to supplement organic results and increase real estate covered in search result pages.
The benefit of seo is that it is free and you gain visibility without having to pay for it. But, you will have of keep note of the fact that not everyone uses search engines to view information about a topic. Many people directly visit trusted websites or use social media sites for information they need. Thus, you will be able to increase your overall presence by utilizing paid campaigns for content and social media websites.