Google has started the process of rebranding its advertising products wherein Adwords and DoubleClick will be getting new names. The main aim of this rebranding is to streamline the offerings so that they better reflect Google’s present capabilities. Let us explore the details in the following sections.
Google Rebranding of Ad Products and the Consequent 3 Main Brands
After this change, all the ad products Google has will get divided into 3 main brands:
- Google Adwords will now become Google Ads.
- DoubleClick (products for advisers) and Google Analytics 360 will fall into new brand called Google Marketing Platform.
- DoubleClick Ad Exchange and DoubleClick for Publishers will be part of the new platform known as Google Ad Manager.
“The features these ad products provide are not changing, instead it is basically a change in name which shows where Google has been channeling its different products in last couple of years,