Why Online Reputation Management is Important for Business ?
Does online reputation management (ORM) mean social media monitoring or it has to do something with public relations? In reality, ORM involves a lot many other things than just media monitoring or public relations. Let us explore why ORM is required if your business wants to strengthen its online presence and reputation.
Why you need to work with an ORM agency in Bangalore?
Not even a decade ago, the World Wide Web was quite different where engagement with customers was not that important and businesses used to primarily sell their products and services to what we can call, a passive audience. Customers had very few options available to express their opinion about a certain product or service.
However, at present it is a completely different scenario and anyone, ranging from prospective users to customers and clients can share their experience.
You will find them posting tweets about your products, adding updates on Facebook about how they were treated by your company’s customer support representative, and putting comments on various product review sites.
If these reviews and opinions negatively depict your organization then it can result in loss of business and your brand’s reputation.
The Role of ORM Agencies in Bangalore
ORM companies in Bangalore have the expertise to react properly to comments and remarks people are making about your business. They also know whether if it would be appropriate to react to any particular comment or remark and more importantly, when to react.
Additionally, they know that many times it is not necessary to react to something, and in some instances not reacting in time can cost you dearly. Thus, ORM agencies in Bangalore stay alert by keeping a proactive approach and take prompt action when it is required.
Negative Remarks and the Proverbial Online Reputation Catastrophes
Basically, there are two types of negative remarks that ORM agencies in Bangalore manage.
- Negative Remarks: There are complaints and negative comments posted on social media sites about your business. Any good online reputation management company India takes prompt actions to address them properly. But, such complaints are not that serious if your organization is not facing any serious issues in its work process.
- Online Reputation Catastrophes: The other type of negative responses that ORM companies in Bangalore try to remain wary of are the ones which are capable of affecting your brand’s sales as well as reputation in the long run. These negative responses are considered serious since they appear in search results instead of social networks and show your business in bad light when someone is searching something about your company in search engines like Google.
Types of Defamatory Content that Results in Online Reputation Catastrophes
There are different types of serious defamatory content that can damage your online reputation such as:
- Negative Reviews: Users can share their opinion on review sites such as Pissed Consumer and Ripoff Report. Such reviews generally focus on whether they liked your product or not.
- Hate Websites: These sites usually have false information about public figures and companies. If your prospective customer does a search like company name rip off/scam and finds such hate sites, then it is likely that they will run away.
- Bad Media Coverage: Bad media coverage (on online media platforms, in print, and on TV) can have an adverse effect on reputation of your company.
Tackling Negative Remarks
What is the solution to these negative remarks? Should a company call police?
That will not be the right thing to do since as per The Universal Declaration of Human Rights (Article 19) people have the right to express their opinion about something.
Few things that an experienced ORM agency in Bangalore does to tackle negative remarks about a business include:
- Aggressive Search Engine Optimization: The first thing that is done involves improving ranking of positive content about your business. This way, negative remarks will not be visible on search result pages.
- Removal of Reviews: If a review (written in improper language) is aimed at hampering your company’ reputation than on providing a feedback then experts can make use of legal liaison to get those remarks removed.
- Online Investigation: If someone is seriously attacking your company’s image then professionals make use of various methods such as data cross checking, email tracing and other techniques of cyber investigation to find the real culprits.
Why you need to work with an ORM agency in Bangalore?
Not even a decade ago, the World Wide Web was quite different where engagement with customers was not that important and businesses used to primarily sell their products and services to what we can call, a passive audience. Customers had very few options available to express their opinion about a certain product or service.
However, at present it is a completely different scenario and anyone, ranging from prospective users to customers and clients can share their experience.
You will find them posting tweets about your products, adding updates on Facebook about how they were treated by your company’s customer support representative, and putting comments on various product review sites.
If these reviews and opinions negatively depict your organization then it can result in loss of business and your brand’s reputation.
The Role of ORM Agencies in Bangalore
ORM companies in Bangalore have the expertise to react properly to comments and remarks people are making about your business. They also know whether if it would be appropriate to react to any particular comment or remark and more importantly, when to react.
Additionally, they know that many times it is not necessary to react to something, and in some instances not reacting in time can cost you dearly. Thus, ORM agencies in Bangalore stay alert by keeping a proactive approach and take prompt action when it is required.
Negative Remarks and the Proverbial Online Reputation Catastrophes
Basically, there are two types of negative remarks that ORM agencies in Bangalore manage.
- Negative Remarks: There are complaints and negative comments posted on social media sites about your business. Any good online reputation management company India takes prompt actions to address them properly. But, such complaints are not that serious if your organization is not facing any serious issues in its work process.
- Online Reputation Catastrophes: The other type of negative responses that ORM companies in Bangalore try to remain wary of are the ones which are capable of affecting your brand’s sales as well as reputation in the long run. These negative responses are considered serious since they appear in search results instead of social networks and show your business in bad light when someone is searching something about your company in search engines like Google.
Types of Defamatory Content that Results in Online Reputation Catastrophes
There are different types of serious defamatory content that can damage your online reputation such as:
- Negative Reviews: Users can share their opinion on review sites such as Pissed Consumer and Ripoff Report. Such reviews generally focus on whether they liked your product or not.
- Hate Websites: These sites usually have false information about public figures and companies. If your prospective customer does a search like company name rip off/scam and finds such hate sites, then it is likely that they will run away.
- Bad Media Coverage: Bad media coverage (on online media platforms, in print, and on TV) can have an adverse effect on reputation of your company.
Tackling Negative Remarks
What is the solution to these negative remarks? Should a company call police?
That will not be the right thing to do since as per The Universal Declaration of Human Rights (Article 19) people have the right to express their opinion about something.
Few things that an experienced ORM agency in Bangalore does to tackle negative remarks about a business include:
- Aggressive Search Engine Optimization: The first thing that is done involves improving ranking of positive content about your business. This way, negative remarks will not be visible on search result pages.
- Removal of Reviews: If a review (written in improper language) is aimed at hampering your company’ reputation than on providing a feedback then experts can make use of legal liaison to get those remarks removed.
- Online Investigation: If someone is seriously attacking your company’s image then professionals make use of various methods such as data cross checking, email tracing and other techniques of cyber investigation to find the real culprits.
