India is a growing economy. Globalization has been a boon for India and has revolutionized the Information Technology sector in India. Due to India’s potential of human resources and the improved infrastructure, India has earned itself a reputation of an Information Technology superpower. Today, India houses some of the most advanced and established software technology parks of India. Playing a seminal role, they have made India synonymous with excellent Infrastructure and Statutory support aimed at furthering India’s growth.
With technological parks playing an increasingly important role on the national and international stage,advertisers are increasingly looking forward to harness the potential of technology parks across India as a platform for advertising. It has a lot of influence on the advertisement since it takes brand building and publicity to a whole new level. If you have a business, irrespective of its size and have not tried advertising in technology parks, here are important reasons to consider advertising in technology parks.
1. Reaching out to niche clienteles
Apart from boosting the country’s economy, technology parks also are a platform to showcase a product or business to a group of niche high income customers. These high income groups consists of high income employees, business men, NRIs, Foreign business delegates and other corporate professionals who have a high purchasing power parity as compared to general class of people. Every advertisement displayed on the technology parks play a significant role in sales and ultimately increasing the return on investment of a company. Therefore, by a strategic advertisement displayed in tech parks, your business will get audience from the niche clients, delivering high-impact performance.
2. Building brand value
Ask any professional advertiser on building brand value and they will tell you the important role of advertisement in building the brand value of a product or service. When you cater to high income class and corporate professionals, your advertisement of your product or service cannot be mediocre. It has to meet certain expectations and standards that add value to its customers. Therefore, once you have managed to gain the attention and trust of these niche groups of clients, your brand value will increase. Your company or business will no longer be ordinary. It will have a class of its own. Just like big brands like Swiss Watch, Mont Blanc Pens, etc resonates status and value, your brand will enter the club of elite brands in the market over time.
3. Increase customer loyalty
In the market, as important as it is to get new customers, it is equally important to retain existing customers. Retaining existing customers and convincing them to come back to you again and again is the hardest part of marketing strategy. This can be only done when a company or a brand gains the loyalty of the company. One way to build loyalty is to advertise in the technology parks. This is because technology parks unlike other advertising spaces have a meaningful and credible value. Technology parks are filled with working professionals who do not have time for advertising or marketing bullshit. With an added value in the lives of people working in the technology parks through your product or service, you earn their trust, build your credibility and thus build loyal customers.
4. Increase in ROI
Lastly, every company loves an increase in their return on investment. With the list of all the advantages of advertising in technology parks mentioned above, what is there not to use this platform to showcase your products and services? The above listed advantages are bound to increase your return on investment (ROI) in the market. It will increase your sales and ultimately maximise profit. Apart from profit, it will also enhance the brand value of your product or service.
Hope this article was a guide to why you should advertise on technology parks. If you still have doubts, consult IM Solutions today. They will handle your entire query regarding advertising in tech parks.