Open any search engine and look for the definition of landing pages; you will find different answers from different people.
But we believe in defining it as a critical and initial point of contact between a website and its visitors. Irrespective of how these visitors have reached the website, the landing page is the first point of contact between the two parties.
Open any search engine and look for the definition of landing pages; you will find different answers from different people.
But we believe in defining it as a critical and initial point of contact between a website and its visitors. Irrespective of how these visitors have reached the website, the landing page is the first point of contact between the two parties.
As landing pages are considered the initial point of contact between a website and the visitors, it offers an opportunity to interact with the customer and create a certain image in its mind. Some people also believe in having a contact us or inquiry form on the landing page in order to collect vital visitor data and serve them better in return.
Your initial brand interaction and chance of converting the leads into clients depend upon the landing pages effectiveness.
In simple words, if a marketing campaign fails to consider landing pages in their promotion and strategies, the campaign will surely deliver lesser than the expectations.
Here we have shared with you the reasons behind having an equality landing page on your website and adding it to the marketing campaign:
There are many criteria that decide whether your landing page is a success or otherwise. Right from the page design, content, layout, and CTAs, every factor decides how the site visitors are going to respond to your landing page.
To decide which factor can work in your favor more, fortunately, you can run attesting on the landing pages. Running A/B testing helps digital marketers to improve the web content and reach a perfectly optimized solution.
So in case, something is wrong with your landing page content, you can run different A/B Tests on the same page and compare the results to find the best solution.
You must have heard afraid saying the first impression is there a lasting impression! It is applicable to landing pages also. As your website visitors will be directed to your landing page first, this page is going to earth as a window to your business and values and your approach towards the services or products you offer.
A well-developed and designed landing page offers value to the visitor and guides them towards the next stage by allowing easy navigation. A quality landing page improves your click-through rate.
A landing page is a perfect platform to promote your newly launched product and services. If you are running a promotion on any of your offerings and wish to display it on the website, the landing page will be the best option.
As per a survey conducted in 2017, 89% of B2B customers say that successful vendors show better ROI and exciting, successful business cases.
No need to play around the bush when it comes to landing pages! Credible landing pages appear concise and help lay out a clear brand value for site visitors. If you are a B2B business, such a direct approach can be very helpful. Landing pages allow you to convey your brand messaging and value to the customers in the most efficient and stripped-down way possible.
There is no doubt that effective landing pages help generate more qualified leads and improve the rate of conversion. Do you know who is most likely to show interest in your products and services? Well, any person who is ready to go through a wordy white paper on critical IT solutions is surely one of them.
Such a person is ready to provide his contact details through to your inquiry form and is in search of the solution for his business pain points and pressing issues. In such situations, developing a dedicated page allowing the download of assets is a smart way to touch the heart of such people and convert them.
If you have a landing page that shows a problem/solution approach to your site visitors, it helps you to create an image in their minds that your company is equipped (and believes in) to provide solutions to their pain points. Such landing pages can display client testimonials or showcase your former and active satisfied clients.
If you go by the advice of known digital marketeer Neil Patel, building credible landing pages is integrating proof into that content. The idea behind it is that customers are more likely to make a purchase if they realize that your clients are happy with your services/products.
Apart from the above-mentioned reasons, having a quality landing page also helps you in increasing the search traffic, extracting quality leads from the traffic, and increasing online engagement & digital assets download.
In short, you can drive every effort towards your business goals by creating an engaging and crisp landing page that could commence the initial dialogues between you and the visitors just the way you expect.
