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Open any search engine and look for the definition of landing pages; you will find different answers from different people. But we believe in defining it as a critical and initial point of contact between a website and its visitors. Irrespective of how these visitors have reached the website, the landing page is the first point of contact between the two parties.

Every year, Google updates its search algorithms multiple times to ensure the users get the most relevant results whenever they search for anything on the search engine.

In today's dynamic market, we all know the importance of creating a visual identity. Whether you are running a company or a website behind it, your company logos and designs act as the crucial link between your business and the target audience.

If your business focuses only on data-driven strategies, you miss out on other aspects of marketing that run the risk of losing customers even before they have ventured in the your digital space. The best marketing strategy for any business is to have an approach that focuses on both design and data to compete in the fiercely dynamic market. This article is a guide on why you should use creative design in your business and how it can add value to it.

In Bangalore and several other cities in India, you will see that residential colonies have a Resident Welfare Association for each colony and each block. For example, if you are living at BTM Layout, it will have an independent BTM Layout Welfare Association.

RWA is also known as Residential Welfare Association. It relates to activities included in Residential areas. RWA activities are one of the most effective branding strategies in business. RWA activation can bring small-scale gathering of a society and generate publicity about the specific service or product of a business. As an important promotional platform, RWA impacts on the advertising networking to create a pleasant ambience for business operations.

You launched a website. You want to make it run without a hitch. To do this, you have put blood and sweat into your website so that your business has the best online identity possible. Then finally after sometime, the perfectly launched website does not perform as well as you thought or had planned. You begin to wonder what went wrong and then frustration creeps in.

India is a growing economy. Globalization has been a boon for India and has revolutionized the Information Technology sector in India. Due to India's potential of human resources and the improved infrastructure, India has earned itself a reputation of an Information Technology superpower. Today, India houses some of the most advanced and established software technology parks of India. Playing a seminal role, they have made India synonymous with excellent Infrastructure and Statutory support aimed at furthering India's growth.

Technology parks, sometimes also known as science parks or technopoles are open spaces for business incubations and for Startup Company that are affiliated with a business project or a university. The first technology parks were created in the 1950s near the Stanford University in California, USA. Today, there are numerous technology parks around the world. India is also a hub of some of the most important national and international technology parks.

The cost of website or web portal is not fixed. It will depend on various factors that the website development company takes into consideration before finally giving the clients an actual quotation. Most of the website development company does not list pricing on their website. People get confused on estimating the cost of a website development. This can affect their budgeting. Knowing how to calculate the actual cost and have you analyse your requirements and prepare your budget systematically. Here is a guide on factors that should be considered while estimating the price of website development.

A beam of light on how RWA is still an effective platform to advertise and reach your target audience.

Do you think putting up posters and banners on a notice board of an apartment or a residence association is not cool? Do you think putting up stalls with your product or services along with your happy employees sipping a coffee or a milkshake and interacting with  your potential customers is a bad idea ? And do you think colorful pamphlets on one's doorstep or hidden inside newspapers is out of fashion ?! – The answer to all these questions is a big blunt NO!

In today's marketing world there are n number of platforms (Instagram, Facebook, Twitter and the list goes on ) brimming with different kinds of product and service advertisements, but one should not forget the