In first part of this article we saw how Facebook provides you multiple opportunities to advertise and generate leads and exposure for your business. In this article we will continue from where we left and check some other tips on how businesses can enhance performance of their ads.
Opportunities into Business Leads using FB Ads
If you are really interested in using advertising on Facebook in right manner then you will have increase your knowledge about differences that are present between B2C and B2B model of business. Here, we will focus on Business to Consumer (B2C) business model and proper use of Facebook ads.
In general terms, you can expect to generate more sales when you have a less expensive product to sell. The advantage of promoting your business on Facebook is that your ads get exposure in Instagram also, opening up a channel for more sales and brand exposure.
Keeping Track of Conversions Resulting from Facebook Advertisement
You need to utilize assisted conversion option provided by Google Analytics. Using this feature you can see whether Facebook ads played a crucial role in the conversion process. Assisted Conversions
For instance, if a person clicks on your Facebook ads, does not convert, but visited your website and later on converted then you will have clear and precise data attribution.
Offline Conversions
Using Facebook Pixel you will be able to track in-person offline sales that are the result of your online efforts. Get more details about Facebook’s offline conversion tracking here.
