What are Google AMP stories and why businesses should pay attention to creating such stories? Let us delve into the details in the following sections.
Google AMP Stories and Their Importance
AMP stories allow businesses to develop content which is similar to the popular Instagram stories, that are designed for responsive websites. However, the content or stories developed using AMP are not added in any app but, show up in SERPs.
AMP is one of the unique open source projects which are developed keeping in view the fact that people using their mobiles nowadays spend a higher percentage of their time using apps compared to web sites.
The benefit of AMP is that it helps in fast loading of website content, which helps in retaining mobile users. Here, instead of viewing the normal SERP page, people get to see a swipeable story which is very easy to navigate. Apart from loading fast, it is also relatively easy to share AMP stories in similar fashion to how news articles can be shared.
ln AMP, only asynchronous javascript is allowed to run so that normal javascript functions do not block other codes running on a page. Additionally, AMP will block extensions, which may prevent proper rendering of web pages.
Due to these features visitors are able to easily view content that has been mobile optimized on these AMP pages without any type of distraction.
Faster Loading Pages
Statistics reveal that web users view these AMP stories for a longer duration compared to normal web text. One of the reasons for the same is that faster loading pages make users read for a longer time period.
AMP pages tend to load 2 times faster than normal mobile pages, making them an user-friendly alternative for websites. It is also a fact that if your site loads faster, Google gives it more value and it can rank better in search results.
Better SEO Visibility
Although you will not see your website’s domain or page authority increasing because of AMP, it will certainly give your AMP page the opportunity to get featured in well-known AMP carousel that Google shows above the usual search results. It is does then you can expect significant increase in visitors to your AMP page.
Google developed the concept of AMP which gives preference to mobiles friendly pages in search pages and many websites are using them to dominate the search results. If you do not want to miss out then start making one for your site as well.
