OLD SCHOOL IS THE NEW COOL for hyper-local marketing
A beam of light on how RWA is still an effective platform to advertise and reach your target audience.
Do you think putting up posters and banners on a notice board of an apartment or a residence association is not cool? Do you think putting up stalls with your product or services along with your happy employees sipping a coffee or a milkshake and interacting with your potential customers is a bad idea ? And do you think colorful pamphlets on one’s doorstep or hidden inside newspapers is out of fashion ?! – The answer to all these questions is a big blunt NO!
In today’s marketing world there are n number of platforms (Instagram, Facebook, Twitter and the list goes on ) brimming with different kinds of product and service advertisements, but one should not forget the
power of offline marketing & BTL advertising.
RWA Activation or Resident welfare association activation is the efficient and hottest advertising platform for your product and service with a maximum visibility from your potential customers or clients.
RWA also provides a direct interaction between you and your customer.There are companies in Bangalore such as IM solutions, who have done successful campaigns that have brought the end users a lot closer to the product or service.
THERE ARE DIFFERENT METHODS OF RWA ACTIVATION
Apartment notice board
An eye-catching poster or a banner on a notice board of one’s apartment is good enough for the brand name and their products and services to be registered on a potential customer’s mind. When the potential customer is exposed to this stimuli ( that is the banner, with the companies brand name ) he or she tends to go for this particular brand when he or she is in need of a product or service. The preference could be always towards the brand that she is exposed to.
Hence, visibility is a key factor and RWA activation is the right platform to reach your target audience.
Kiosk
Helps boost interaction with the customers, and makes many potential customers an actual customer. But one should be careful to place the kiosk strategically in a position where there is maximum footfall can or might happen.
Flyers distribution
Flyers are kids favourite! Because they can make paper planes out of it. Keeping the fun apart, they are a direct form of marketing. It can be through mailbox or on door steps.
Benefits of RWA activation
Strong brand recall :
Constant visibility of the brand name and their products and services, creates a strong sense of recall. And the members of the residents or any member of the families end up consuming the brand’s product or service.
Target different groups :
Mostly, the people living in one residential area share the same socio-economic background, so the brand can choose the residential area according to their target audience or customer.
Chances of gaining more end users :
Setting up campaigns in the residency areas is an impressive way of converting the potential customers to actual customers as soon as possible, because they get to see the product or know about the product from the concerned authorities itself.
Interaction with the brand is an effective way.
So, experts say that RWA activation is a major and prominent platform for brand marketing and advertising, because it gives the brand more visibility, chances of interaction with the customers and more familiarization of the brand to the residents.
We conclude by saying, old school methods of marketing are as cool as other forms of marketing.
